Zen and the Art of Helicopter Maintenance: Heli Skiing in British Columbia
Coaching For The Journey From Founder To CEO
I am Alex Cooper, the IronCEO. I created, built, and sold three tech startups. I have applied mindset methods, beliefs, habits, and discipline to both professional and athletic challenges, finishing eight full Ironman races. It should never be about the ultimate result or finish line. The MindsetCEO is a lifelong journey.
Mindset Coaching Services.
"Begin with the End in Mind."
Establish strategic direction by articulating your organization’s vision, mission, core values, and overarching goals. Set priorities, focus energy and resources toward agreed upon goals, and assess and adjust the organization’s direction in response to a changing environment.
"Talk to someone about themselves and they’ll listen for hours."
There are no easy answers.
We are here not so much to advise, but engage you, listen to your problems, and ask questions. We will help you gain greater perspective and clarity that will lead to better decisions and decisive action steps.
Alex is the entrepreneur's entrepreneur. He's been in the trenches and survived multiple times - a feat that sounds easy, but is hard to do. If you want to reach the mountaintop, ask Alex to be your guide. The view is spectacular.
Alex has an instinctive understanding of sales and marketing as well as the discipline required for strategy and operations. He has been invaluable in guiding me and my business through multiple pivots; each time challenging me to sharpen my focus and vision for the business and helping me refine my pitch for customers and investors.
Alex and I participated in a fintech Accelerator program together. He was truly influential in helping us find our voice and create our story. A lot of coaches feel more like academic cheerleaders. Alex is legitimately different. He brings extensive CEO experience mixed with a genuine empathy for what it feels like to be in entrepreneurs' shoes.
Starting a business is a daunting task if you have never done it before. Under Alex’s mentorship and guidance, he supported me along my journey. He challenged me to develop my minimum viable product. I gained a comprehensive understanding of the steps needed to build myself and my business.