Where were you on 9-11? The answer is easy, nobody can forget. We all know where we were on that fateful day. I was running down forty flights of stairs in the World Financial Center across West Street from the World Trade Towers. I ran down the dark stairwell without any clear image or knowledge of what was occurring outside the walls of the office tower. I did not see the planes hit the towers, nor could I see the damage that had already been inflicted. Still, I grasped one

The digital age has compressed time. The internet, smartphones, and cable 24 hours news cycles have driven us to think that more is more. The more emails we answer, the more news stories in our feed, the more social media we consume and post, the more we will be on top of our game. But the real #FOMO (Fear of Missing Out) is what happens when our brains and lives slow down. If the Covid pandemic has taught us anything, it's to slow down and enjoy the time we have at home and

How do you stay in the moment? If the moment is only a minute, can you close your eyes and mind and focus on nothing. Can you block all the

Well, to be literal, I took a plane from Denver to DC, a train to NYC, and a rental car to Lake Placid, NY, for the deferred 2021 edition of Ironman Lake Placid. But planes, trains, and automobiles are not how you make it to your first or tenth Ironman race. As the old joke goes about making it to Carnegie Hall, it takes "Practice, Practice, Practice." Nobody finishes a full Ironman by accident. Long-distance triathlon is not so much a sport or an event but an ever-present fa

The road is full of possibilities. I am ready to fly again after 15 months of staring at the blueish dull glow of the computer screen talking to people all day in a flat two-dimensional plane. I finally get to punch my ticket for a flight to SFO. It is ironic that the year I finally achieve lifetime gold status on United for a million miles flown, I would be grounded. No longer. I think the great American author, Jack Kerouac said it best. “Nothing behind me, everything ahea

This is Alex Cooper. Welcome to The MindsetCEO. The MindsetCEO is my practiced and proven coaching model for setting and achieving meaningful goals in your life. Anything is possible if you put your mind to it. Last Friday I was busy trying to close out my week. I was taking calls, on conference calls, and trying to send contrast out at the same time. I screwed up big time, I sent out three contracts that had big mistakes. My boss caught it and I had egg on my face. So what

Mindset does not have a start date, and frankly, it does not have a finish line. It's my lifelong pursuit of learning and self-improvement.

Winning isn’t everything and losing is not the end of the world. I don’t race to compete; I race to complete. Every race I finish, I win.

It's a new year, finally. It is easy to look back at all your "numerical accomplishments." I know that I certainly am guilty. I proudly display the annual data from my Strava app and believe it's a real achievement. I have Recorded over 6,000 miles of swim, bike, run, ski, and hike on Strava Also, I have accumulated over 5,000 followers on LinkedIn and posted over 50 video blogs on my website. It sure sounds impressive! But don't be fooled by people that accumulate followers

Education is steeped in old habits that change slowly. Standardized tests like the SAT, ACT, AP exams were still taken with paper and pencils, until the pandemic changed everything. Throw away your No. 2 lead pencil, protractor, and TI 84 graphing calculator! For two decades, Matt Sherman has been creating a test prep curriculum and teaching thousands of students while waiting for the market to signal that it was ready for a transition. “The transition is about to happen. LS