Road to Ironman 9-11: Move Forward
Sometimes we don't get to choose our destiny; our destiny chooses us. 9-11 was such a day.
Alex Cooper
- Sep 1
Road to Ironman 9-11: Race Report on a Special and Especially Wet Day.
If ten Ironman starts and finishes teach you anything, expect the unexpected. More to the point, I have learned to control what I can and not focus on the variables that I can’t influence. Clearly, on Sunday, the weather turned out to be the only variable outside of my control, at least until my name is George Burns or Morgan Freeman playing the role of God. With a clock finish time close to midnight, this race took longer to finish than all my previous Ironman. While no Iron
Alex Cooper
- Aug 23
Road to Ironman 9-11: It's All About Balance
Triathlon is all about balance. There are three sports; swimming, biking and running. Balance is also the key to life. How do you balance all the things in your life? How do you find time for exercise, work, and spend time with your family? Does balance mean you give everything equal time? I am doing Ironman Wisconsin on 9-11 to honor our fallen heroes that entered the towers that day. Please click to donate whatever you can to this great cause, the Tunnel to Towers Foundatio
Alex Cooper
- Aug 16
Road to Ironman 9-11: Finding the Right Mindset
Mindset is the key to everything. Your mental outlook is your attitude. It will determine your success in endurance sports, entrepreneurship, and life. Henry Ford famously said, “Whether you think you can, or you think you can't, you're right.” That doesn’t mean you can do anything. Find out how to set the right mindset for success. I am doing Ironman Wisconsin on 9-11 to honor our fallen heroes that entered the towers that day. Please click to donate whatever you can to thi
Alex Cooper
- Aug 9
Road to Ironman 9-11: What is Your Finish Line?
Every week between 9-11, I will drop a video blog to share my tips and musings on life, endurance sports, and entrepreneurship.
Alex Cooper
- Aug 9
Road to Ironman 9-11: Go Slow to Go Fast
This week's theme is all about going slow. You can't be an Ironman or a great CEO if you always keep your foot on the gas. Recovery is a key aspect of training and scaling a business. Donate what you can to honor our fallen 9-11 Heroes. Tunnel to Towers Foundation. I am doing Ironman Wisconsin on 9-11 to honor our fallen heroes that entered the towers that day. Please click to donate and consider giving whatever you can to this great cause Tunnel to Towers Foundation #america
Alex Cooper
- Aug 1
Road to Ironman 9-11: Consistency
Every week through 9-11, I am going to drop a video blog to share my tips and musings on life, endurance sports, and entrepreneurship. This
Alex Cooper
- Apr 8
MindsetCEO Blog: Reflections at 60, Why I like the number zero.
Certainly, once you hit this point in your life, it is natural to sit back, relax and think more about the past than the future. I have always liked to reflect on my life's journey. I readily admit that this perspective leaves me with a feeling of satisfaction. I finally believe that I deserve the fruits of my labor. That is much more profound than being gratified with the accomplishments. I never expected any of it. I did not expect to live a long life. I did not expect to
Alex Cooper
- Mar 8
MindsetCEO Blog: Don't Resign from Your Job, Just Quit!
Should you quit your job? I just resigned from my job and joined the millions of Americans that willingly left their jobs in 2021. Much has been written about the "Big Quit" or, "The Great Resignation." Is this an evolution of work-life balance in America? Is this a revolution of labor vs. employers and management? I am only qualified to answer the question based on my personal philosophy and career journey over the past four decades. I think the most prescient question is ho
Alex Cooper
- Jan 3
MindsetCEO Blog: How to Keep Your New Years Resolutions
Forget popular wisdom. If you want to make life-changing behavioral changes then "GO BIG OR GO HOME." That is my best advice to inspire you
Alex Cooper
- Sep 9, 2021
MindsetCEO Blog: Where Were You on 9-11?
Where were you on 9-11? The answer is easy, nobody can forget. We all know where we were on that fateful day. I was running down forty flights of stairs in the World Financial Center across West Street from the World Trade Towers. I ran down the dark stairwell without any clear image or knowledge of what was occurring outside the walls of the office tower. I did not see the planes hit the towers, nor could I see the damage that had already been inflicted. Still, I grasped one
Alex Cooper
- Aug 30, 2021
MindsetCEO Blog: "Slow Down You Move Too Fast" aka My Life on Bikes
The digital age has compressed time. The internet, smartphones, and cable 24 hours news cycles have driven us to think that more is more. The more emails we answer, the more news stories in our feed, the more social media we consume and post, the more we will be on top of our game. But the real #FOMO (Fear of Missing Out) is what happens when our brains and lives slow down. If the Covid pandemic has taught us anything, it's to slow down and enjoy the time we have at home and
Alex Cooper
- Aug 2, 2021
MindsetCEO Blog: Lake Placid Ironman. 938 Minutes in the Moment. The Best Path to Success.
How do you stay in the moment? If the moment is only a minute, can you close your eyes and mind and focus on nothing. Can you block all the
Alex Cooper
- Jul 21, 2021
MindsetCEO Blog: How Do You Get to Lake Placid!
Well, to be literal, I took a plane from Denver to DC, a train to NYC, and a rental car to Lake Placid, NY, for the deferred 2021 edition of Ironman Lake Placid. But planes, trains, and automobiles are not how you make it to your first or tenth Ironman race. As the old joke goes about making it to Carnegie Hall, it takes "Practice, Practice, Practice." Nobody finishes a full Ironman by accident. Long-distance triathlon is not so much a sport or an event but an ever-present fa
Alex Cooper
- Jun 22, 2021
MindsetCEO Blog: It's Time to Hit the Road Jack.
The road is full of possibilities. I am ready to fly again after 15 months of staring at the blueish dull glow of the computer screen talking to people all day in a flat two-dimensional plane. I finally get to punch my ticket for a flight to SFO. It is ironic that the year I finally achieve lifetime gold status on United for a million miles flown, I would be grounded. No longer. I think the great American author, Jack Kerouac said it best. “Nothing behind me, everything ahea
Alex Cooper
- May 5, 2021
MindsetCEO Blog: Don't Buy Cars or Send Contracts on Fridays
This is Alex Cooper. Welcome to The MindsetCEO. The MindsetCEO is my practiced and proven coaching model for setting and achieving meaningful goals in your life. Anything is possible if you put your mind to it. Last Friday I was busy trying to close out my week. I was taking calls, on conference calls, and trying to send contrast out at the same time. I screwed up big time, I sent out three contracts that had big mistakes. My boss caught it and I had egg on my face. So what
Alex Cooper
- Mar 22, 2021
MindsetCEO Blog: Anniversaries are Not My Thing
Mindset does not have a start date, and frankly, it does not have a finish line. It's my lifelong pursuit of learning and self-improvement.
Alex Cooper
- Jan 25, 2021
MindsetCEO Blog: Winning Is A State of Mind.
Winning isn’t everything and losing is not the end of the world. I don’t race to compete; I race to complete. Every race I finish, I win.
Alex Cooper
- Jan 8, 2021
MindsetCEO Blog: Dont Run Your Business Or Your Life By the Numbers
It's a new year, finally. It is easy to look back at all your "numerical accomplishments." I know that I certainly am guilty. I proudly display the annual data from my Strava app and believe it's a real achievement. I have Recorded over 6,000 miles of swim, bike, run, ski, and hike on Strava Also, I have accumulated over 5,000 followers on LinkedIn and posted over 50 video blogs on my website. It sure sounds impressive! But don't be fooled by people that accumulate followers
Alex Cooper
- Dec 29, 2020
IronCEO RapidFire: Matt Sherman, Founder & CEO, LSAT Lab
Education is steeped in old habits that change slowly. Standardized tests like the SAT, ACT, AP exams were still taken with paper and pencils, until the pandemic changed everything. Throw away your No. 2 lead pencil, protractor, and TI 84 graphing calculator! For two decades, Matt Sherman has been creating a test prep curriculum and teaching thousands of students while waiting for the market to signal that it was ready for a transition. “The transition is about to happen. LS